Around 95 percent of web users react negatively to pop - up advertisements , web usability guru jakob nielsen says in an article on the most hated online advertising techniques 有許多網(wǎng)絡(luò)訪問者已經(jīng)采用各種屏蔽技術(shù)來(lái)保護(hù)自己,同時(shí)調(diào)查顯示,訪問者對(duì)廣告商和網(wǎng)站不同程度地產(chǎn)生了厭惡情緒。